Imagelight PR Division and First Lady Michelle Obama
June 25, 2009
Imagelight Public Relations Division helps organize major press event for Greater DC Cares featuring First Lady Michelle Obama.
Washington DC– June 24, 2009: Imagelight’s PR division oversaw all public relations efforts and event media for First Lady Michelle Obama’s 
keynote address at the annual Greater DC Cares Business & Nonprofit Philanthropy Summit and Awards. The Summit, on Tuesday, June 16, 2009 at the Washington Renaissance Hotel hosted nearly 600 cross-sector business, nonprofit and community leaders.
Imagelight, a full service marketing and public relations firm with offices in Washington, D.C. and New York worked with Greater DC Cares staff, White House Officials and the Secret Service to organize the press event. Greater DC Cares is the leading and largest coordinator of volunteerism in the DC Metro region.
Imagelight’s Public Relations Division successfully implemented a multi-facetted strategy of press release distribution, local and national media communication, issuing press advisories and on-the-ground, day-off event activities. “With over 35 media professionals to manage and a network pool camera from CNN distributing the event to all major networks, it was an exciting day to be in this business,” says Ryan Prucker, President of Imagelight. He also noted his appreciation to work with such a high caliber client as Greater DC Cares. “With a message of service, The First Lady’s appearance was the perfect fit for an organization that works so hard and reaches so many with their actions,” says Prucker.
The event was featured in over 143 media outlets including CNN, ABC, CBS, MSNBC, The Washington Times, The Washington Post, USA Today and a host of other local, regional, national and international media outlets.
About Imagelight:
Imagelight is a full service marketing and public relations firm with offices in Washington, D.C. and New York. Imagelight serves clients across the country with their unique brand of imaging, creative concepts, design, public relations and television production in every major industry. Imagelight’s President Ryan Prucker is a frequent national media contributor providing insight and commentary on major news stories and breaking news in the field of image, public relations, marketing and more. More information contact 571.431.6497, ryan@imageL.net or visit www.ImageL.net
About Greater DC Cares:
Celebrating 20 years, Greater DC Cares is the leading and largest coordinator of volunteerism in the region. Greater DC Cares comprehensively mobilizes volunteers and strengthens nonprofits to better impact communities and the key issues in the Greater DC region. Greater DC Cares works with a network of more than 500 nonprofits, 12,000 volunteers and a host of corporate and foundation partners working together to positively impact the region. Learn more at www.greaterdccares.org.
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